fully independent. built for artists

fully independent. built for artists

fully independent. built for artists

fully independent.
built for artists

fully independent. built for artists

We build virality,
then protect it.

We build virality,
then protect it.

We build virality,
then protect it.

We build virality,
then protect it.

We build virality,
then protect it.

liquid works with artists to build momentum on records, transparently. Established in 2017, we bring short-form campaign infrastructure to the trends your audience is already obsessed with.

liquid works with artists to build momentum on records, transparently. Established in 2017, we bring short-form campaign infrastructure to the trends your audience is already obsessed with.

liquid works with artists to build momentum on records, transparently. Established in 2017, we bring short-form campaign infrastructure to the trends your audience is already obsessed with.

liquid works with artists to build momentum on records, transparently. Established in 2017, we bring short-form campaign infrastructure to the trends your audience is already obsessed with.

liquid has built over 900 records, many of which have taken niche scenes to the top of the charts and feeds. Our model is getting in early and supporting every stage of a record’s journey.

liquid has built over 900 records, many of which have taken niche scenes to the top of the charts and feeds. Our model is getting in early and supporting every stage of a record’s journey.

liquid has built over 900 records, many of which have taken niche scenes to the top of the charts and feeds. Our model is getting in early and supporting every stage of a record’s journey.

liquid has built over 900 records, many of which have taken niche scenes to the top of the charts and feeds. Our model is getting in early and supporting every stage of a record’s journey.

liquid has built over 900 records, many of which have taken niche scenes to the top of the charts and feeds. Our model is getting in early and supporting every stage of a record’s journey.

Liquid

Liquid

Liquid

Liquid

Campaigns

Campaigns

Campaigns

Campaigns

liquid campaigns

Grommet — Half In Red

Knowing Half in Red's early-2000s metal nostalgia aligned perfectly with TikTok's Y2K revival, we mapped adjacent trends, seeded high-volume camcorder edits, lyric posts and nostalgic gaming content, then expanded into alt-lifestyle creators while exclusive artist guitar content kept engagement climbing.

RESULTS

Sustained UGC across Y2K, gaming and alt-fashion communities, momentum compounded through real-time optimisation, lifestyle creators converted attention into streams.

Read More

liquid campaigns

Grommet — Half In Red

Knowing Half in Red's early-2000s metal nostalgia aligned perfectly with TikTok's Y2K revival, we mapped adjacent trends, seeded high-volume camcorder edits, lyric posts and nostalgic gaming content, then expanded into alt-lifestyle creators while exclusive artist guitar content kept engagement climbing.

RESULTS

Sustained UGC across Y2K, gaming and alt-fashion communities, momentum compounded through real-time optimisation, lifestyle creators converted attention into streams.

Read More

liquid campaigns

Grommet — Half In Red

Knowing Half in Red's early-2000s metal nostalgia aligned perfectly with TikTok's Y2K revival, we mapped adjacent trends, seeded high-volume camcorder edits, lyric posts and nostalgic gaming content, then expanded into alt-lifestyle creators while exclusive artist guitar content kept engagement climbing.

RESULTS

Sustained UGC across Y2K, gaming and alt-fashion communities, momentum compounded through real-time optimisation, lifestyle creators converted attention into streams.

Read More

liquid campaigns

Alximo — Paparazzi (Dubstep)

Knowing a nostalgic dubstep cover of Gaga would resonate with a resurgence of 2010s emo culture, we mapped the niches already moving the sound, seeded the track to proven edit creators, and finally expanded into lyric pages and alt-lifestyle creators once familiarity took hold, with the slowed version unlocking an even bigger audience.

RESULTS

500K creator videos in a single month, widespread adoption across diverse communities, sustained short-form momentum converted directly into streams.

Read More

liquid campaigns

Alximo — Paparazzi (Dubstep)

Knowing a nostalgic dubstep cover of Gaga would resonate with a resurgence of 2010s emo culture, we mapped the niches already moving the sound, seeded the track to proven edit creators, and finally expanded into lyric pages and alt-lifestyle creators once familiarity took hold, with the slowed version unlocking an even bigger audience.

RESULTS

500K creator videos in a single month, widespread adoption across diverse communities, sustained short-form momentum converted directly into streams.

Read More

liquid campaigns

Alximo — Paparazzi (Dubstep)

Knowing a nostalgic dubstep cover of Gaga would resonate with a resurgence of 2010s emo culture, we mapped the niches already moving the sound, seeded the track to proven edit creators, and finally expanded into lyric pages and alt-lifestyle creators once familiarity took hold, with the slowed version unlocking an even bigger audience.

RESULTS

500K creator videos in a single month, widespread adoption across diverse communities, sustained short-form momentum converted directly into streams.

Read More

liquid campaigns

Zynyx, ENJI, WXCHSXN — KORE

Backrooms-inspired liminal-space edits quickly emerged as the perfect fit for KORE's atmospheric Brazilian phonk sound, which was picked up by football fans around the world with even Paris Saint-Germain’s Désiré Doué joining in.

RESULTS

Endless fan edits exploded with a dedicated dance trend accelerating adoption. Désiré Doué sent it from trending sound to stratospheric success.

Read More

liquid campaigns

Zynyx, ENJI, WXCHSXN — KORE

Backrooms-inspired liminal-space edits quickly emerged as the perfect fit for KORE's atmospheric Brazilian phonk sound, which was picked up by football fans around the world with even Paris Saint-Germain’s Désiré Doué joining in.

RESULTS

Endless fan edits exploded with a dedicated dance trend accelerating adoption. Désiré Doué sent it from trending sound to stratospheric success.

Read More

liquid campaigns

Zynyx, ENJI, WXCHSXN — KORE

Backrooms-inspired liminal-space edits quickly emerged as the perfect fit for KORE's atmospheric Brazilian phonk sound, which was picked up by football fans around the world with even Paris Saint-Germain’s Désiré Doué joining in.

RESULTS

Endless fan edits exploded with a dedicated dance trend accelerating adoption. Désiré Doué sent it from trending sound to stratospheric success.

Read More

liquid campaigns

Altare — Bye

Ariana Grande fans immediately embraced Altare's electronic take, with emotional lyric edits from the artist's own posts sparking a wave of fan-made videos before glossy city-lit car visuals pulled in male listeners and broadened the audience.

RESULTS

Billions of short-form views, UGC at scale powered by face content, 600K+ daily streams, expanded through visualisers, lyric pages and lifestyle creators as momentum accelerated.

Read More

liquid campaigns

Altare — Bye

Ariana Grande fans immediately embraced Altare's electronic take, with emotional lyric edits from the artist's own posts sparking a wave of fan-made videos before glossy city-lit car visuals pulled in male listeners and broadened the audience.

RESULTS

Billions of short-form views, UGC at scale powered by face content, 600K+ daily streams, expanded through visualisers, lyric pages and lifestyle creators as momentum accelerated.

Read More

liquid campaigns

Altare — Bye

Ariana Grande fans immediately embraced Altare's electronic take, with emotional lyric edits from the artist's own posts sparking a wave of fan-made videos before glossy city-lit car visuals pulled in male listeners and broadened the audience.

RESULTS

Billions of short-form views, UGC at scale powered by face content, 600K+ daily streams, expanded through visualisers, lyric pages and lifestyle creators as momentum accelerated.

Read More

liquid campaigns

Altare — Bye

Ariana Grande fans immediately embraced Altare's electronic take, with emotional lyric edits from the artist's own posts sparking a wave of fan-made videos before glossy city-lit car visuals pulled in male listeners and broadened the audience.

RESULTS

Billions of short-form views, UGC at scale powered by face content, 600K+ daily streams, expanded through visualisers, lyric pages and lifestyle creators as momentum accelerated.

Read More

liquid campaigns

Altare — Bye

Ariana Grande fans immediately embraced Altare's electronic take, with emotional lyric edits from the artist's own posts sparking a wave of fan-made videos before glossy city-lit car visuals pulled in male listeners and broadened the audience.

RESULTS

Billions of short-form views, UGC at scale powered by face content, 600K+ daily streams, expanded through visualisers, lyric pages and lifestyle creators as momentum accelerated.

Read More

liquid campaigns

Zynyx, ENJI, WXCHSXN — KORE

Backrooms-inspired liminal-space edits quickly emerged as the perfect fit for KORE's atmospheric Brazilian phonk sound, which was picked up by football fans around the world with even Paris Saint-Germain’s Désiré Doué joining in.

RESULTS

Endless fan edits exploded with a dedicated dance trend accelerating adoption. Désiré Doué sent it from trending sound to stratospheric success.

Read More

liquid campaigns

Zynyx, ENJI, WXCHSXN — KORE

Backrooms-inspired liminal-space edits quickly emerged as the perfect fit for KORE's atmospheric Brazilian phonk sound, which was picked up by football fans around the world with even Paris Saint-Germain’s Désiré Doué joining in.

RESULTS

Endless fan edits exploded with a dedicated dance trend accelerating adoption. Désiré Doué sent it from trending sound to stratospheric success.

Read More

liquid campaigns

Alximo — Paparazzi (Dubstep)

Knowing a nostalgic dubstep cover of Gaga would resonate with a resurgence of 2010s emo culture, we mapped the niches already moving the sound, seeded the track to proven edit creators, and finally expanded into lyric pages and alt-lifestyle creators once familiarity took hold, with the slowed version unlocking an even bigger audience.

RESULTS

500K creator videos in a single month, widespread adoption across diverse communities, sustained short-form momentum converted directly into streams.

Read More

liquid campaigns

Alximo — Paparazzi (Dubstep)

Knowing a nostalgic dubstep cover of Gaga would resonate with a resurgence of 2010s emo culture, we mapped the niches already moving the sound, seeded the track to proven edit creators, and finally expanded into lyric pages and alt-lifestyle creators once familiarity took hold, with the slowed version unlocking an even bigger audience.

RESULTS

500K creator videos in a single month, widespread adoption across diverse communities, sustained short-form momentum converted directly into streams.

Read More

liquid campaigns

Grommet — Half In Red

Knowing Half in Red's early-2000s metal nostalgia aligned perfectly with TikTok's Y2K revival, we mapped adjacent trends, seeded high-volume camcorder edits, lyric posts and nostalgic gaming content, then expanded into alt-lifestyle creators while exclusive artist guitar content kept engagement climbing.

RESULTS

Sustained UGC across Y2K, gaming and alt-fashion communities, momentum compounded through real-time optimisation, lifestyle creators converted attention into streams.

Read More

liquid campaigns

Grommet — Half In Red

Knowing Half in Red's early-2000s metal nostalgia aligned perfectly with TikTok's Y2K revival, we mapped adjacent trends, seeded high-volume camcorder edits, lyric posts and nostalgic gaming content, then expanded into alt-lifestyle creators while exclusive artist guitar content kept engagement climbing.

RESULTS

Sustained UGC across Y2K, gaming and alt-fashion communities, momentum compounded through real-time optimisation, lifestyle creators converted attention into streams.

Read More

A TRANSPARENT PARTNERSHIP

A TRANSPARENT PARTNERSHIP

A TRANSPARENT PARTNERSHIP

A TRANSPARENT PARTNERSHIP

Open communication across the life of the record.

Open communication across the life of the record.

Open communication across the life of the record.

Open communication across the life of the record.

Open communication across the life of the record.

“Working with liquid is not a handoff. We put transparency at the heart of every campaign, from day one. That means artists know exactly where their work is in the lifecycle, get regular marketing reports, and are across all the details on expenses and royalties. We take decisions together and are always here to answer any questions; keeping artists informed, involved and in control throughout their release.”

— Jude, Martin & Oskar

“Working with liquid is not a handoff. We put transparency at the heart of every campaign, from day one. That means artists know exactly where their work is in the lifecycle, get regular marketing reports, and are across all the details on expenses and royalties. We take decisions together and are always here to answer any questions; keeping artists informed, involved and in control throughout their release.”

— Jude, Martin & Oskar

“Working with liquid is not a handoff. We put transparency at the heart of every campaign, from day one. That means artists know exactly where their work is in the lifecycle, get regular marketing reports, and are across all the details on expenses and royalties. We take decisions together and are always here to answer any questions; keeping artists informed, involved and in control throughout their release.”

— Jude, Martin & Oskar

“Working with liquid is not a handoff. We put transparency at the heart of every campaign, from day one. That means artists know exactly where their work is in the lifecycle, get regular marketing reports, and are across all the details on expenses and royalties. We take decisions together and are always here to answer any questions; keeping artists informed, involved and in control throughout their release.”
— Jude, Martin & Oskar

“Working with liquid is not a handoff. We put transparency at the heart of every campaign, from day one. That means artists know exactly where their work is in the lifecycle, get regular marketing reports, and are across all the details on expenses and royalties. We take decisions together and are always here to answer any questions; keeping artists informed, involved and in control throughout their release.”

— Jude, Martin & Oskar

Our commitments to artists:

Our commitments to artists:

Our commitments to artists:

Our commitments to artists:

Our commitments to artists:

1. Monthly accounting

1. Monthly accounting

1. Monthly accounting

A full picture, every time. 


Every record gets a monthly account report: royalties, spend and campaign activity. No waiting until the end of a cycle to understand where things stand.

A full picture, every time. 


Every record gets a monthly account report: royalties, spend and campaign activity. No waiting until the end of a cycle to understand where things stand.

A full picture, every time. 


Every record gets a monthly account report: royalties, spend and campaign activity. No waiting until the end of a cycle to understand where things stand.

2. Live marketing updates

2. Live marketing updates

2. Live
marketing updates

2. Live marketing updates

Information when it matters.


When a campaign shifts, a creator post outperforms, a trend opens up or a spend decision needs to be made, artists are in the loop in real time. This is a true partnership.

Information when it matters.


When a campaign shifts, a creator post outperforms, a trend opens up or a spend decision needs to be made, artists are in the loop in real time. This is a true partnership.

Information when it matters.


When a campaign shifts, a creator post outperforms, a trend opens up or a spend decision needs to be made, artists are in the loop in real time. This is a true partnership.

3. No overspending

3. No overspending

3. No overspending

The budget agreed is the budget spent.


Once spend is scoped, nothing moves without sign-off. No grey areas, no nasty end-of-campaign surprises.

The budget agreed is the budget spent.


Once spend is scoped, nothing moves without sign-off. No grey areas, no nasty end-of-campaign surprises.

The budget agreed is the budget spent.


Once spend is scoped, nothing moves without sign-off. No grey areas, no nasty end-of-campaign surprises.

4. Itemised billing

4. Itemised billing

4. Itemised
billing

4. Itemised billing

Every line on the statement is accounted for.


Why should an artist accept anything less? Statements break down creator fees, platform costs and other campaign activity line by line. Nothing is bundled or obscured.

Every line on the statement is accounted for.


Why should an artist accept anything less? Statements break down creator fees, platform costs and other campaign activity line by line. Nothing is bundled or obscured.

Every line on the statement is accounted for.


Why should an artist accept anything less? Statements break down creator fees, platform costs and other campaign activity line by line. Nothing is bundled or obscured.

The liquid model

All the drivers of a viral campaign, in one place. 

Achieving viral hits is science, not magic. Alongside an evidence-based understanding of what audiences are already doing with every record, we offer a framework for ensuring they come back. Our partnerships take a record from a well-framed release to seeding to iterations that keep the momentum going. 

The liquid model

All the drivers of a viral campaign, in one place. 

Achieving viral hits is science, not magic. Alongside an evidence-based understanding of what audiences are already doing with every record, we offer a framework for ensuring they come back. Our partnerships take a record from a well-framed release to seeding to iterations that keep the momentum going. 

The liquid model

All the drivers of a viral campaign, in one place. 

Achieving viral hits is science, not magic. Alongside an evidence-based understanding of what audiences are already doing with every record, we offer a framework for ensuring they come back. Our partnerships take a record from a well-framed release to seeding to iterations that keep the momentum going. 

The liquid model

All the drivers of a viral campaign, in one place.  

Achieving viral hits is science, not magic. Alongside an evidence-based understanding of what audiences are already doing with every record, we offer a framework for ensuring they come back. Our partnerships take a record from a well-framed release to seeding to iterations that keep the momentum going. 

The liquid model

All the drivers of a viral campaign, in one place. 

Achieving viral hits is science, not magic. Alongside an evidence-based understanding of what audiences are already doing with every record, we offer a framework for ensuring they come back. Our partnerships take a record from a well-framed release to seeding to iterations that keep the momentum going. 

Across genres

Momentum that transcends scene.

liquid is genre-fluid by design. We like artists with identity, records with cultural shape and campaigns built to turn attention into lasting audience.

Across genres

Momentum that transcends scene.

liquid is genre-fluid by design. We like artists with identity, records with cultural shape and campaigns built to turn attention into lasting audience.

Across genres

Momentum that transcends scene.

liquid is genre-fluid by design. We like artists with identity, records with cultural shape and campaigns built to turn attention into lasting audience.

Across genres

Momentum that transcends scene.

liquid is genre-fluid by design. We like artists with identity, records with cultural shape and campaigns built to turn attention into lasting audience.

Across genres

Momentum that transcends scene.

liquid is genre-fluid by design. We like artists with identity, records with cultural shape and campaigns built to turn attention into lasting audience.

RIGHTS MANAGEMENT

RIGHTS MANAGEMENT

RIGHTS MANAGEMENT

RIGHTS MANAGEMENT

A viral record creates opportunity. Secure it.

A viral record creates opportunity. Secure it.

A viral record creates opportunity. Secure it.

A viral record creates opportunity. Secure it.

When a record starts moving, every moment counts. Our team proactively fights unauthorised uploads, third-party releases, takedowns and revenue leakage with a secure strategy that protects your royalties. liquid protects records while attention is live, keeping usage attached to the correct rights across TikTok, YouTube and DSPs.

When a record starts moving, every moment counts. Our team proactively fights unauthorised uploads, third-party releases, takedowns and revenue leakage with a secure strategy that protects your royalties. liquid protects records while attention is live, keeping usage attached to the correct rights across TikTok, YouTube and DSPs.

When a record starts moving, every moment counts. Our team proactively fights unauthorised uploads, third-party releases, takedowns and revenue leakage with a secure strategy that protects your royalties. liquid protects records while attention is live, keeping usage attached to the correct rights across TikTok, YouTube and DSPs.

When a record starts moving, every moment counts. Our team proactively fights unauthorised uploads, third-party releases, takedowns and revenue leakage with a secure strategy that protects your royalties. liquid protects records while attention is live, keeping usage attached to the correct rights across TikTok, YouTube and DSPs.

When a record starts moving, every moment counts. Our team proactively fights unauthorised uploads, third-party releases, takedowns and revenue leakage with a secure strategy that protects your royalties. liquid protects records while attention is live, keeping usage attached to the correct rights across TikTok, YouTube and DSPs.

Official sound control

Official sound control

Official sound control

Official sound control

Keeping a record connected to the correct source, metadata and rights position as usage grows.

Keeping a record connected to the correct source, metadata and rights position as usage grows.

Keeping a record connected to the correct source, metadata and rights position as usage grows.

Platform claims

Platform claims

Platform claims

Platform claims

Managing TikTok and YouTube claims so viral use translates into meaningful revenue.

Managing TikTok and YouTube claims so viral use translates into meaningful revenue.

Managing TikTok and YouTube claims so viral use translates into meaningful revenue.

Combatting unauthorised releases

Combatting unauthorised releases

Combatting unauthorised releases

Combatting unauthorised releases

Moving quickly when third parties upload, re-release, or exploit a record without approval.

Moving quickly when third parties upload, re-release, or exploit a record without approval.

Moving quickly when third parties upload, re-release, or exploit a record without approval.

Rights response

Rights response

Rights response

Rights response

Pairing marketing decisions with rights decisions, so growth never outruns control.

Pairing marketing decisions with rights decisions, so growth never outruns control.

Pairing marketing decisions with rights decisions, so growth never outruns control.

Official sound control

Keeping a record connected to the correct source, metadata and rights position as usage grows.

Platform claims

Managing TikTok and YouTube claims so viral use translates into meaningful revenue.

Combatting unauthorised releases

Moving quickly when third parties upload, re-release, or exploit a record without approval.

Rights response

Pairing marketing decisions with rights decisions, so growth never outruns control.

DISTRIBUTION

DISTRIBUTION

DISTRIBUTION

DISTRIBUTION

Need faster distribution than the standard route?

Need faster distribution than the standard route?

Need faster distribution than the standard route?

Need faster distribution than the standard route?

Not every artist needs a heavy label structure. What they do is a team that can move quickly around a record, protect their rights, coordinate the release and keep their audience engaged. 


liquid supports distribution coordination where speed, control, and rights protection matter. That can mean getting the right version live, moving around re-records or alternate versions, cleaning up platform issues and making sure the release infrastructure matches the pace of the viral moment.


The goal isn’t just to create attention. It’s to capture that value.

Not every artist needs a heavy label structure. What they do is a team that can move quickly around a record, protect their rights, coordinate the release and keep their audience engaged. 


liquid supports distribution coordination where speed, control, and rights protection matter. That can mean getting the right version live, moving around re-records or alternate versions, cleaning up platform issues and making sure the release infrastructure matches the pace of the viral moment.


The goal isn’t just to create attention. It’s to capture that value.

Not every artist needs a heavy label structure. What they do is a team that can move quickly around a record, protect their rights, coordinate the release and keep their audience engaged. 


liquid supports distribution coordination where speed, control, and rights protection matter. That can mean getting the right version live, moving around re-records or alternate versions, cleaning up platform issues and making sure the release infrastructure matches the pace of the viral moment.


The goal isn’t just to create attention. It’s to capture that value.

Not every artist needs a heavy label structure. What they do is a team that can move quickly around a record, protect their rights, coordinate the release and keep their audience engaged. 


liquid supports distribution coordination where speed, control, and rights protection matter. That can mean getting the right version live, moving around re-records or alternate versions, cleaning up platform issues and making sure the release infrastructure matches the pace of the viral moment.


The goal isn’t just to create attention. It’s to capture that value.

Not every artist needs a heavy label structure. What they do is a team that can move quickly around a record, protect their rights, coordinate the release and keep their audience engaged. 


liquid supports distribution coordination where speed, control, and rights protection matter. That can mean getting the right version live, moving around re-records or alternate versions, cleaning up platform issues and making sure the release infrastructure matches the pace of the viral moment.


The goal isn’t just to create attention. It’s to capture that value.

liquid started inside music communities, not a marketing deck. Since 2017, we’ve watched records move from scenes into feeds, from niche creators into wider audiences and from early reactions into real records.That history shapes how we work: focused partnerships, data-led campaigns, transparent decisions and fairer artist economics.

liquid started inside music communities, not a marketing deck. Since 2017, we’ve watched records move from scenes into feeds, from niche creators into wider audiences and from early reactions into real records.That history shapes how we work: focused partnerships, data-led campaigns, transparent decisions and fairer artist economics.

liquid started inside music communities, not a marketing deck. Since 2017, we’ve watched records move from scenes into feeds, from niche creators into wider audiences and from early reactions into real records.That history shapes how we work: focused partnerships, data-led campaigns, transparent decisions and fairer artist economics.

liquid started inside music communities, not a marketing deck. Since 2017, we’ve watched records move from scenes into feeds, from niche creators into wider audiences and from early reactions into real records.That history shapes how we work: focused partnerships, data-led campaigns, transparent decisions and fairer artist economics.

Since 2017

Since 2017

Since 2017

Since 2017

An independent record label and viral records marketing partner helping artists build, protect, and distribute records as they move online.

An independent record label and viral records marketing partner helping artists build, protect, and distribute records as they move online.

[email protected]

[email protected]

Sync & licensing

Sync & licensing

Press

Press

©liquid Ritual Music Ltd 2026

©liquid Ritual Music Ltd 2026

Privacy

Privacy